• Be the leading Wireless service provider with global presence.
• Becoming the most trusted, preferred and admired telecom brand.
• Providing reliable telecom services that are value for money.
• Generating value for all stakeholders – employees, shareholders, vendors & business associates.
• Excellence in customer service -friendly, reliable, time bound, convenient and courteous service.
• Offering differentiated products/services tailored to different service segments.
• Developing a marketing and sales culture that is responsive to customer needs.
• To explore International markets for Global presence.
• Maximizing return on existing assets with sustained focus on profitability.
• Changing policies and processes to enable transparent, quick and efficient decision making.